Professional Logos
Good Logo
The Lunar Cow is a local design company in Akron, OH. This logo is successful because it is simple, yet playful and it looks like they take good risks. The symbols used in the logo really tell the meaning of the business. The text and font used in the logo are legible and works well. Even though, the text is not leveled, it is still easy to read and is playful. The symbols are interesting and the placing of them hold my attention. All in all, good logo.
Bad Logo
The Public Design Company is a local design company in Akron, OH. This logo is not successful because it doesn’t make sense why the yellow lines are there, why are they going sideways? It looks like beams of sunlight coming out from under the name of the company. It does not do anything
positive for the company, it shows that they may do boring projects. It is very plain and not creative, which is bad for a design company.
Retail Logos
Good Logo
The Rubber City Clothing company is a local clothing design company in Akron, OH. This logo is successful because it is simple, tells you who they are, and uses their initials in a effective way. The text and font used in the logo are legible and works well. The symbol looks like it could have been stamped, showing you a example if how they may print a shirt. The logo is very modern but could be timeless. It shows structure and style.
Bad Logo
The Angel Falls Coffee Company is a local Coffee house in Akron, OH. This logo is not successful because there is too
much going on in this logo. The use of the font is bad and and it is not legible at a small scale and from far away. It looks like it is from the 90’s and is out of date.
Service Logos
Good Logo
The Greyhound company is a universal transportation company in the United States. This logo is successful because it is simple, tells you who they are. The text and font used in the logo are legible and works well. The symbol makes the company look like it will get you to where you need to go fast, by the use of the greyhound. The font choice is also nice because it also show speed and looks like it would be on a old
bus. This logo is very inviting.
Bad Logo
The General Transport incorporated company is a local performance company in Akron, OH. This logo is very bad because it does not show anything for the company. What do the stars mean? 5 star service? I don’t really understand the lines, it is too busy and uses too many fonts. Gradients are usually a bad choice in logos.
Non-Profit Logos
Good Logo
The Salvation Army is a non-profit company in the United States. The logo is successful because it is simple and it tell you they have a history of good business. The text and font used in the logo are
legible and works well in the logo. The symbol makes the organization look in demand and it will help you in need. The tilt text looks odd but works in the logo. Everything is curvy and makes for a good composition.
Bad Logo
The Ohio City Bicycle Co-Op is a non-profit organization in Cleveland, OH. This logo is not successful because the letters are too spaced apart in the logo and the bike is too abstract. The first line of type is smaller and I am unsure why? They could have just used their initials to make the logo smaller? It is a very boring logo and it could be designed to show what they do.
Manufacturing Logos
Good Logo
The Modern Age Funiture company is a furniture store in the United States. This logo is successful because it is simple, tells you who they are and looks very modern. The text and font used in the logo are legible and works well to show the modern age. The lines in the logo hold your interest and looks like a very abstract sofa. It makes the store look very high-end. It is modern colors and gets the message across to the audience very well. Also looks good small.
Bad Logo
The Rubber Polymer Corporation is a manufacturer for polymer products in Akron, OH. The logo is very bad and very plain. They use 3 fonts and stretch out the letters in the triangle. The gradient looks bad and so does the triangle. The grey part of the logo almost gets lost. The logo would not look good smaller and overall a bad logo. There is no contrast and they look boring.
